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【AustinHuang專欄】泉Tran : 極簡約年輕自創品牌 – 生生不息,平凡卻是永久的存在

本文由AustinHuang發表

Tran泉: 新一代每日穿衣風格 From Daily Outfit to “Life Wear"

說真的,這次的訪問也是很突如其來的一個想法,於是就邀約了。

At first, to be honest,
I didn’t really anticipate visiting this ordinary store,
but it turned out to be an extraordinary rencontre.

photo by / Peng
photos by / Tran
泉Tran,一個極其年輕的品牌,成立至今將近兩年的時光,從一開始的摸索創作一直到最近的作品,慢慢可以看出品牌確切的方向。極簡的服裝外型、卻不乏該有的設計細節,使衣服替個人增添個性;平易近人地讓你不至於難以入手一件,卻在面料及剪裁上有著相當高的要求與標準。
Tran is a young and dynamic Taiwanese designer brand which was founded roughly 2 years ago. In the very beginning, they weren’t really sure how to create their own garment silhouette or style until recently, they found gradually their own way. Minimalism silhouette but with well-made details makes you be a character; they don’t overprice their products, yet still offering garments made of high-quality fabric and cutting.
photos above by / Tran
這就是泉,像是泉水生生不息,平凡卻是永久的存在。而讓泉水得以川流不息的背後靈魂人物,就是一個品牌的設計師。像是活水的源頭,影響的不只是品牌的設計,而是大眾看到的全景。
This is Tran. Just like a river flows deliberately, seeming to be nothing special yet eternal. And there are designers playing the significant role in a brand, which represents the spirit of Tran. They are the wellspring affecting not only the design but also the big picture.
每次能認識到新的設計師,對我而言都是很難得的機會,身為時尚圈的無名小卒,不但擴展了眼界,也能以人為鏡,發現自身的不足。泉的主要設計師為一二三及吉米,這次訪問到設計師之一的吉米,像是一個很有型的大哥哥般的和我們分享他的故事和品牌,專業中帶有一點點青澀的感覺。但漸漸地,取而代之的是,他的熱情鼓舞著身為聽者的我們,揚起一種想要為自己拼一次的感覺。
Every time I meet a new designer, it is like a precious journey for me. Since I am just a nobody in the fashion industry, this experience not only broadened my horizon but only helped me perceive my drawbacks. The main designers of Tran are Jimmy and 123. This time, we interviewed one of the designers, Jimmy, who shared his life story and the brand history; he is like a stylish big brother with professional and tender attitude, inspiring us to cherish as well as fight for our life.
Jimmy畢業於實踐服裝設計系,但說起來,這並非他原本的大學所學,出身工科背景的他喜愛創作,不論是怎樣的東西,能自己創作出來的成就感總是無以比擬的,加上當兵時受到許多同窗的啟發,從他們的穿著中,他發現時尚並非像國際精品般遙不可及,而是存在我們的日常生活中,也因而促使了他再就讀實踐,從頭開始了解服裝設計的過程與製作方法。
Jimmy majoring in fashion design graduated from Shih Chien university; whereas, he used to study in industrial field. He is, however, into handcrafting new things; besides, he was inspired by his old military peers. By observing them, he realized abruptly that fashion is all around our daily life instead of so-called high fashion, which stimulated him to acquire the knowledge of fashion world.
 
photo by / Tran
品牌成立初期,只有三位設計師卻要一手包辦大大小小的事,從設計打版、布料採購、形象照片拍攝、行銷等等可以想到的事都必須自己完成,就像是許多新銳設計師一樣,在創業初期並沒有過多資源和整合能力去打造一個完整的團隊。
At the beginning of this brand, there were merely three designers who were also the only employees, but they were in charge of all the responsibilities. Just like another young talent designer’s brands, they didn’t have sufficient resources or capability to well-organise a team.

一開始的泉,做了很多概念性的嘗試,像是一件上衣可能設計成可拆式的袖子,而拆下的袖子又可以變成一個配件。但這樣的構想,卻不那麼如其所願,計畫耗時過長、執行上的複雜度,使得團隊必須重新調整設計方向。最後,他們決定設計市場上比較缺乏,極簡線條的輪廓,但市場的定位必須是合理,且並非高高在上。
The Taiwanese brand, Tran, at first, tried to create some conceptional pieces; however, it did not go well. Because it took too long for those designs, and it was pretty complicated to carry out their ideas. As a result, they adjusted the design direction to fit the need of market, which was to produce affordable clothes in minimalism silhouette.
他們嘗試要做出自身心中的想像,以及自己想穿的衣服,每一季都有新的主題,翻玩不同的手法,卻也比較看不出連貫性的品牌概念,季度之間的關聯性也相對薄弱。一直到了14AW後發表的作品,才慢慢地可以看出一個固定的設計精神及穩定的設計方向,透過不斷摸索的過程,也才有我們現在看到的泉。
They tried to design garments that reflected designers’ imagination and what they would like to wear. Every season, they showed a diverse style without connecting to previous one. It is somehow hard to resonate with the audience to take further action. They didn’t really develop correspondent collections until 2014 Autumn/Winter; they gradually organized how to express their thoughts in their works consistently. By uncompromising trying, they possess ultimately their unique feature of brand.
Tran泉 2013 A/W, First collection of Tran, photo by / Tran
雖說,這個品牌或許還不夠成熟,名聲也不夠響亮,但我想問題並非出在設計能力,而是在每一季作品的整合上如何能更加讓人耳目一新,還有提升顧客的接受度,讓泉的服飾能成為新的主流,每個人衣櫃裡必要的存在,是他們可能面臨的挑戰。
Although they are not yet famous or mature, I suppose the question is not about how they design, it is about how to impress the customer and enhance the acceptance of the public toward their designs. It is absolutely challenging for the brand, while they could take the chance to transform themselves becoming the new trend.
最後,我相信泉這個品牌雖然不一定會像泛舟哥快速竄起,但是就像品牌名稱一樣,細水長流才是重點,也希望在未來的某一天,Tran這個名字可以像是Muji或是其他家喻戶曉的品牌名子一樣,深深印在每一個人的心中。
Last but not least, I figure that the brand might not be a fad presumably, yet just like its name, Tran, the pronunciation is the same as springs (or spring water) in Chinese, will flow for good, which symbolizes the brand lasting forever. One day, perhaps, Tran will be as famous as Muji or Uniqlo etc.. Who knows?
 
 
Tran 2015 S/S, photos by / Tran
採訪後記:
老實說泉的衣服不是我平常會穿的類型,但是卻是我一直很想要嘗試加進衣櫃裡的一種風格。之前也曾經買過其他品牌類似的款,但卻不那麼實穿,質料也不夠好,而泉的衣服,我認為在設計、價格及質料上做了良好的平衡,設計感夠且價格不至於高不可攀,很多的上衣款式不但可以常穿也不會退流行,不論是追求時髦的人或是想找到可以每天穿的衣服的人在這裡都可以得到滿足。“穿衣服就是要多嘗試,透過不同的穿衣風格,我們得以更加認識自己”另一個重點是,人,也就是品牌的每個成員。他們給人的感覺是很真實的,不把人拒於千里之外的溫度,才能使顧客產生認同感。之前看過一位在法旅人分享的文章,他是一個在精品店上班的銷售人員,之前曾接過一個客人,也許看起來太年輕沒有消費能力,也不懂名牌,但她卻很賣力又細心介紹給那位客人。因為或許那位客人不會再走進這間精品店了,但是這一次的經驗或許可以為她帶來溫暖,更甚至激起她努力存錢再回來找你消費的動力。所以說,我個人滿期待泉的設計在未來能有什麼更新的突破,以及繼續延續著他們的溫度,讓更多人認識和喜歡他們。

更多泉的資訊如下:
more information about Tran below:
泉Tran Store/Studio:
台北市大安區臥龍街84號

No.84, Wolong St., Da’an Dist., Taipei 106, Taiwan (R.O.C.)

泉Tran Instagram : transtudiotran
photo / by Peng
 Huang Austin【客座專欄】Austin Huang:我希望以我的文字與時尚觀點來介紹品牌背後的故事,激發人們的好奇,更希望將台灣的設計發揚光大讓全世界看見。 I’d like to show my point of views to introduce fashion houses by means of my words. Inspire people to explore further. More importantly, I really hope that I could popularize designs from Taiwan. →部落格粉絲頁

本篇文章由Austin Huang授權,非經同意,禁止轉載。