Tran is a young and dynamic Taiwanese designer brand which was founded roughly 2 years ago. In the very beginning, they weren’t really sure how to create their own garment silhouette or style until recently, they found gradually their own way. Minimalism silhouette but with well-made details makes you be a character; they don’t overprice their products, yet still offering garments made of high-quality fabric and cutting.
This is Tran. Just like a river flows deliberately, seeming to be nothing special yet eternal. And there are designers playing the significant role in a brand, which represents the spirit of Tran. They are the wellspring affecting not only the design but also the big picture.
Every time I meet a new designer, it is like a precious journey for me. Since I am just a nobody in the fashion industry, this experience not only broadened my horizon but only helped me perceive my drawbacks. The main designers of Tran are Jimmy and 123. This time, we interviewed one of the designers, Jimmy, who shared his life story and the brand history; he is like a stylish big brother with professional and tender attitude, inspiring us to cherish as well as fight for our life.
Jimmy majoring in fashion design graduated from Shih Chien university; whereas, he used to study in industrial field. He is, however, into handcrafting new things; besides, he was inspired by his old military peers. By observing them, he realized abruptly that fashion is all around our daily life instead of so-called high fashion, which stimulated him to acquire the knowledge of fashion world.
At the beginning of this brand, there were merely three designers who were also the only employees, but they were in charge of all the responsibilities. Just like another young talent designer’s brands, they didn’t have sufficient resources or capability to well-organise a team.
The Taiwanese brand, Tran, at first, tried to create some conceptional pieces; however, it did not go well. Because it took too long for those designs, and it was pretty complicated to carry out their ideas. As a result, they adjusted the design direction to fit the need of market, which was to produce affordable clothes in minimalism silhouette.
They tried to design garments that reflected designers’ imagination and what they would like to wear. Every season, they showed a diverse style without connecting to previous one. It is somehow hard to resonate with the audience to take further action. They didn’t really develop correspondent collections until 2014 Autumn/Winter; they gradually organized how to express their thoughts in their works consistently. By uncompromising trying, they possess ultimately their unique feature of brand.
Tran泉 2013 A/W, First collection of Tran, photo by / Tran
Although they are not yet famous or mature, I suppose the question is not about how they design, it is about how to impress the customer and enhance the acceptance of the public toward their designs. It is absolutely challenging for the brand, while they could take the chance to transform themselves becoming the new trend.
Last but not least, I figure that the brand might not be a fad presumably, yet just like its name, Tran, the pronunciation is the same as springs (or spring water) in Chinese, will flow for good, which symbolizes the brand lasting forever. One day, perhaps, Tran will be as famous as Muji or Uniqlo etc.. Who knows?
【客座專欄】Austin Huang：我希望以我的文字與時尚觀點來介紹品牌背後的故事，激發人們的好奇，更希望將台灣的設計發揚光大讓全世界看見。 I’d like to show my point of views to introduce fashion houses by means of my words. Inspire people to explore further. More importantly, I really hope that I could popularize designs from Taiwan. →部落格 →粉絲頁
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我希望以我的文字與時尚觀點來介紹品牌背後的故事，激發人們的好奇，更希望將台灣的設計發揚光大讓全世界看見。 I’d like to show my point of views to introduce fashion houses by means of my words. Inspire people to explore further. More importantly, I really hope that I could popularize designs from Taiwan.